Recently Dan Kennedy, one of our favorite authors and a marketing and business expert in his recent newsletter said,
“Businesses are refusing to fix the sagging foundation and termite infested structure while adding three stories of new construction on top. Pouring money or even great marketing into a leaky boat with rotting wood doesn’t solve the wood-rot. Rot will take it’s toll over time. The answer? Investment in mastery of craft and it’s details; determination to see that represented. Respect for your craft and your customer.”
A sign of “mastery in your craft” in our field is a trainer who has real clients getting real results using their methods. Show me before and after pictures and client stories and I’m listening. Until you have substantial evidence in the form of Before and Afters and real transformations you need to continue to invest in the mastery of your craft as a fitness professional.
As Rachel and I have started to do more and more business coaching we have realized if a fitness professional does not have a strong foundation and has not mastered their craft we have to start there. The great thing is we can fast track their mastery by giving them access to us and our team and our program design templates. Instantly they can write a program that will produce the kind of before and after pictures we are known for by using our program design template(which took us years to create).
Have you mastered your craft and are ready to work on the business side of it?
Or do you need to work on investing in structure?
This is the exact reason we decided to offer a Fat Loss and Body Composition Seminar for the first time ever. To offer something for people who want and need to work on the structure. For more information click here.
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AC
PS – the early bird discount rate expires in one week – September 1st – Check it out
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