“The seat of the pants salesman will never, ever match the income of the systemized salesman. The top producers live by systems” – Dan Kennedy
I bet everyone reading this has had a hamburger that tastes better than anything on the McDonalds menu. So it’s fair to say that McDonalds may not have the best hamburgers in the world right?
So why then do people invest several million dollars in a McDonalds franchise?
I’ll tell you ….. It’s not the hamburgers. It’s not the fries. And it’s not the special sauce.
It’s the SYSTEM.
The word system is essentially an acronym for
SAVE
YOUR
SELF
TIME
ENERGY
MONEY
You see McDonalds has developed an absolutely perfect turn-key business SYSTEM. You don’t have to know how to make a hamburger, how long to cook the fries for, how much salt to add — you just need to follow the system. It’s done for you.
Now sure – you can invest your efforts, time, energy and money and maybe – maybe – several years from now you’ll have come up with a better method.
Or you could learn their system now and save yourself years of frustration.
The fitness business is the same. when we added a shake/smoothie bar to our gym we looked for an established company with a proven system. When we added kettlebell training and group classes we looked for a company that already had a tested, proven system.
One of the most popular, and still fastest growing markets for fitness professionals right now is the fat loss market.
Think about this (I stole this from information marketing expert Gary Halbert).
If I were to set you up in the fast food business — and you could have any competitive advantage you wanted — a clown, a secret sauce, the best sandwiches, the tastiest fries — what is the one thing you would choose to guarantee your success?
None of these would help you if your competition held the only true competitive advantage – “a hungry crowd”.
Now what is a”hungry crowd” ?
In essence, it is a group with a problem, that you can solve, and/or a burning desire for something you can provide.
In other words – in a nation where obesity is rampant, and fat loss is a multi-billion dollar industry – the ability for a fitness professional to be financially successful has never been higher (and I’m only talking about fat loss clients).
The crowd couldn’t be hungrier for what we have to offer.
So shouldn’t it be easy for a semi-decent trainer to be considered on par with the medical profession and be compensated to a similar level?
Yet – most trainers don’t make anywhere near six figures — most trainers are making little more than an average income. And that’s while serving the fat loss market, the youth market, the muscle building market and the general health market!
How can it be – with an almost unlimited market (and again – I’m just talking about the fat loss market), practically crying out for your services, that trainers are jut not making it?
My opinion? The industry does not deliver the fat loss results that people demand.
Why? Because most trainers are clueless when it comes to fat loss programming. It’s that simple. The low fat diet, the fat burning zone, etc — all this junk advice came from our own industry.
With consumer demand for fat loss programming at an all time high, it’s time for the fitness industry to step up.
But just like the McDonalds example – starting from scratch and trying to figure it out on your own is waste of time, energy and money. You need a system.
If you haven’t had massive success with the fat loss market before, the one thing you DO NOT want to spend time doing is trying to figure out how to design the workouts, what equipment you’ll need, how to adjust your current programs etc.
And the good news? You don’t have to reinvent the wheel. It’s already been done.
We have just launched our first Results Fitness Fat Loss and Body Composition seminar – all based on the proven, time tested Fat Loss workouts and programs that we are known for at Results Fitness.
If you are interested in expanding the offerings in your business getting your clients better results or just increasing your income as a trainer — then this seminar is definitely for you.
=> Results Fitness Fat Loss Seminar
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AC
PS – tomorrow is the last day to sign up for the early bird discount.
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