Here’s a question I was asked at a seminar a couple of years ago that I really couldn’t answer:

“What do you do when a client just doesn’t follow your coaching advice? in other words, they are cheating on their diet, and aren’t doing their additional cardio work?”

I had a hard time answering this one as quite honestly I’ve never had it happen. I put it down to us having a great reputation, and maybe being more expensive than most trainers so we have attracted a more motivated type of clientele.

But over the past few months I’ve had several emails from trainers asking the same thing. There really does seem to be people who hire a coach and don’t follow their advice.

So what if we flipped the question somehow:

“I’ve given you (the reader) my very best business and training advice. Why aren’t YOU following it?”

In effect, what is the underlying reason why anyone doesn’t take action?

Right now as a trainer you could easily be on your way to changing lives and being compensated handsomely for it, if you follow the advice I’ve given on this site.

How many people do you think have access to this information, or even worse, have purchased this information and haven’t followed it?

I’ve told you about all the people who email me and ask about “where they should start” with X program, or how to adjust Y etc. Why not follow the exact plan as it was written as closely as possible and reach your goals? Why not take action?

I’m not sure I have a solid answer. I’ve touched on it before here, with posts about over-analysis and the success mindset. I guess the reason some people don’t follow through with the plan of action that they know they should – is because of an underlying mindset that prevents them from breaking out of their current situation.

Obviously in a coaching situation, I’m able to break through those “defenses” per se and get to the root of the problem. that’s why my business coaching clients are all making huge progress. That’s why we have so many great success stories and before-and-after photos with clients. And that’s why we have so many successful business coaching members.

I shall work on providing a solution that I can share with you. But it is all going to start with belief systems. And immediately followed by taking action.

Set a goal. Believe you can achieve it. And immediately upon setting that goal – take the first steps towards it.


AC

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