Archive for July, 2011

“What gets measured, gets managed”
Peter Drucker
Management Theorist,
Author of 31 books.

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In an ongoing series to motivate everyone to take action — here we are again…

Today marks the halfway point of the year.

The entire first half of 2011 has already passed- there are now only six months to 2012.

How are those New Year’s Resolutions looking now?

Are you on track with those New Years Resolutions? Are you on track with your goals?

If you wanted to lose 20lbs this year – are you down 10lbs already?
If your goal was to do 250 workouts – have you completed 125 ?
IF you wanted to make $10,000 more this year — are you on track?

It’s amazing how time passes so quickly.

Don’t waste a single second.

If your goal is fat loss – start today
If your goal is muscle building – start today
If your goal is (insert anything here) – start TODAY !

If you’re just a little behind — adjust your plan – make up for it! Make a half New Years Resolution!

50% of this year is gone forever. Will you make changes TODAY or will another 25% pass, then another 50% — and before you know it — it’s 2012…..

I meet a lot of people in my job, and get a lot of questions via email. I’ll talk to guys who track every single macronutrient that passes their lips, and have tried just about every program out there. When I ask them how things are going — they’ll tell me that it’s great, or that the program is working well.

But rarely do they quantify anything. How many pounds of muscle gained? How much of a strength increase have you seen in real terms?

Very few people actually measure and take stock of their efforts. If you are following a plan to lose fat – are you actually losing fat? And I mean at a rate that is acceptable for your efforts? Or are you blindly following a plan that doesn’t work, and essentially ignoring that?

I know where my progress towards my goals stand because I measure it.

When I was in the hospital for a stem cell transplant – the medical team took measurements of temperature, blood pressure and blood samples every 4 hours.

When we implement a marketing campaign at the gym — we track the results. We know for example how many direct mail pieces we send out, the cost of each mailing, how many inquiries we get, how many appointments are made, and how many people join the gym as a result. We know exactly how effective the plan is, and whether the return we are seeing is worth the investment. We can see that for $X invested, we receive a return of $Y.

We need to know where our membership stands – how many inquiries, how many new members, renewals etc and when our busiest times are – everything is measured and tracked so we can continue to grow and serve our members.

If you remember “SMART” goal setting — one of the keys is ‘M’ – Measurable. Measure your results.

An easy goal for fitness enthusiasts is just to commit to working out X times this year. If your goal is to do 200 workouts in 2010, you should have just finished workout 100. If you’re ahead – awesome! If you’re behind, step it up.

Now -as we enter the second half of 2011, it’s time to take stock of your efforts. Has your current return been worth the investment?

Again — 50% of this year is gone forever. Will you make changes TODAY or will another six months pass, then another six — and before you know it — it’s Summer 2012 and you’re watching the Olympics…..

Don’t waste a single second. Start TODAY.

Where will you be at the 75% point – October 1st ? That’s 13 weeks away. Will you be 13 weeks leaner – down 13, or even 26lbs of fat? Will your business demonstrate 13 weeks further growth – will you be 13 weeks closer to your goals?

The time will pass anyway….

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AC