Archive for October, 2011

What is one idea worth to your business?

This is one of the primary questions we ask when deciding to attend seminars, use different marketing tools, invest in advertisment or anything we are considering to take our business to the next level. Asking this question is also a powerful exercise we use with all our mastermind coaching members frequently to help them think differently.

One of the best ways to understand how much an idea is worth is to understand the lifetime value of a customer.
(From wikipedia) – The lifetime value of a customer is is the net present value of the cash flows attributed to the relationship with a customer.

Let’s use an example:

A client trains at your gym once a week in a one-on-one or semi-private session and pays $200 per month.
If your average client stays with you for one year, then we can multiply that by 12 to come up with $2400.

Assuming that client purchases additional services over the course of the year (supplements, nutrition, etc) the lifetime value of this client could be $2800 or even higher.

As a rough idea then – one marketing idea that gets you one client could be worth $2800 or more easily.

So think about this – what if I showed you a method that brought in ten prospects?
And another method that guaranteed you’d convert 50% of those prospects to annual clients ?

Using the numbers above, those methods combined could be worth five clients at $2800. That one marketing idea would be worth $10K to your business.

Additionally, if you do a good job (which I hope is a given), then every single client you’ve ever had should refer you at least one other client. So, it’s not a stretch to assume that an idea that gets you one new client, should result in at least one additional referral.

And what if you also knew how to retain those clients for longer than one year (the example used above)? And made sure that you delivered such great results that every client referred you not just one – but at least another three clients?

One idea could get you ten prospects. Which could mean five new clients. Which could mean five, ten or even fifteen extra referrals.

One single idea could be worth six figures if implemented correctly.

A single idea can change your entire business. And your life.

–
AC

Today we enter what retailers and businesses call Q4. The fourth quarter of the year.

2011 has flown by – for me at least.

But here we are – October 1st. Only 3 months until 2012 and you’re setting the same old New Year’s Resolutions…again.

But before you get too depressed and think that thee year is over – let me point out that 3 months is a long time – you can get a lot done in 3 months. And there’s no rule that states you can only set goals Dec 31st. You can start progress towards a goal anytime….

Is your goal to lose fat? You could EASILY lose 2 or 3lbs per week by starting now, tightening up your training and diet and focusing your efforts. You’ve got 13 weeks until New Years Eve. That would mean somewhere between 25-40lbs gone.

There’s 13 weeks left in the year. Imagine starting 2010 having lost 20-40lbs more fat. Get started on a solid, effective, fast-acting fat loss program today.

Muscle gain? Check out Muscle Gaining Secrets and start growing today. By Jan 1 you’ll have quite possibly made 8-10lbs of solid gains in muscle.

You’re a trainer who needs more income? Picking up just one more client, could increase your income dramatically. Pick up 55 fitness business tips or The Evolution of Personal Training DVD and start doing something dramatic.

No idea where to begin with goal setting? Pick up Dax Moy’s product and start checking off items on your dream “to-do” list.

If you’re on track with your 2011 goals- don’t lose momentum.
If you’re behind schedule – step it up.

And if you haven’t even started – it’s NOT too late. Make your 2011 Quarter Four Resolutions now and get a jump start on 2012.

Don’t let the next three months slide by without doing something!

–
AC