–
Alwyn
PS – For more EXCELLENT TRX exercises – check out the TRX exercise database here

The initial concept was to determine which martial art – under a no holds barred scenario was superior.

It was karate vs judo vs wrestling vs boxing etc.

Fast forward 15 years…..

We no longer talk about martial art styles — we talk about MIXED martial arts. It’s a mainstream term.

We no longer use the term ’style’ to describe a fighter — we say “he has good stand-up” or a “good ground game”.

Because martial arts have evolved and have embraced a totality.

Styles were a reductionist approach.
A strong guy went to wrestling. A good striker went to kickboxing etc….

But a holistic or total approach to fighting was always superior. And it’s a mixed system.

Bruce Lee advocated this (he died in 1973)……

“Absorb what is useful, reject what is useless”.
“Accept no way as the way, accept no limitation as limitation”

Here we are, 37 years later and the martial arts world has embraced that ideology completely.

But the fitness world is still arguing about which method is better – powerlifting vs olympic lifting, aerobics vs bodybuilding…

We need to evolve from this reductionist approach…

–
Alwyn

Duane covers this type of hill training (and much more) of it in detail in his product:

Total Football Training

–
AC

While I was at the event I thought about how much fitness professionals could learn from Perform Better the company – so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our businesses:

• Deliver Value To Grow Your Business – I’ve attended about 10 Perform Better events and made numerous purchases from them and every time I’ve felt like I’ve gotten more than my money’s worth.  In fact, to this point I’ve yet to come across someone who didn’t feel like they’ve received their money’s worth (or more) at any of the Perform Better events.This kind of consistent value that they deliver is the foundation of their success and should be the foundation of any businesses success.  It’s as simple as this: In every transaction you have with a customer or client provide them with an experience that makes them want to do business with you again.

• Educate and the Sales Will Come – The Perform Better Summits, the Functional Movement Screen Workshops and all the other Perform Better events are all incredible sales vehicles without ever really ‘pitching’ anything.  The key is simple – each of these events educates fitness professionals on how they can do a better job serving their clients.
  This is a great way to generate sales in two ways:
  1. Any of the tools or resources used in the presentations are made available by Perform Better so if fitness professionals want to implement what they’ve learned, Perform Better offers solutions so they can.
  2. The fitness industry is notorious for turnover so by educating fitness professionals, Perform Better is essentially helping people stay in the industry, become more successful and in turn potentially become a long term customer.

How can you apply this?  The more informed your clients are – the more successful they will be.  If you educate them on nutrition, supplements and a supportive lifestyle, they’ll be more likely to reach their goals and more likely to stay with you as a client. Not to mention that if you provide some of the solutions like supplements or nutrition education – you can offer them to your clients as a profit center.

• Make Everything A Win / Win – This is similar to my first point but since we deal with Perform Better on a bit of a different level than most consumers since we offer a pre-conference IYCA Certification Workshop and have done a few other things with them outside of simply attending events or making purchases.What I’ve consistently seen from them is that in every transaction, every project and in every working relationship – they work to make sure that both parties come out ahead.This sounds simple – but in business and especially in the fitness industry – it’s not as common as it should be.They’ve worked diligently to make sure we benefit at every turn when we deal with them – and you should be doing the same in all of your business relationships.  You should make it a goal that every client, prospect, JV partner or member of your network feels like when they deal with you – they benefit.

• Keep Evolving – Every year Perform Better Summits keep changing and improving.  Each year there are new presentations highlighting the latest successful industry trends in training and equipment. In fact, the Summits are often the vehicle to educate fitness pros on the latest industry developments – so they’re usually the people setting the tone for a lot of what successful trainers and coaches are doing with their clients.

• Use Relationships As Your Foundation – We talk about it over and over and Perform Better is a perfect example of it – relationships are crucial to business success.

When I attend Perform Better events it feels kind of like a big family reunion – but more fun 

This isn’t an accident.  Their team is incredible and takes a personal interest in everyone they do business with.  In fact, it’s pretty apparent in everything that they do from consistently looking for ways for you (or us) to save money when making purchases to little things like Chris Poirier – taking a couple minutes out from running the event – to have an I-Phone Lightsaber battle with Tyler.

In fact, the Rep that we work with, Jennie Rohde had a baby gift for Holly and me when we showed up.  How thoughtful is that?

All of this is stuff you can do to.  Take a person interest in your clients.  Be nice (and attentive) to their kids.  Go out of your way to help them be more successful.

There you go – 5 big lessons you can take away from the equipment company I consider to be far and away the leader in serving the fitness professional market.

By the way – if you’re going to be making any orders with Perform Better soon, give Jennie  Rohde a call at 888-556-7464 ext. 114 and tell her you read this blog and she’ll make sure you get our discount 

Dedicated to your success,

Pat Rigsby
www.fitbusinessinsider.com

]]> http://alwyncosgrove.com/2010/07/the-right-way-to-run-a-business/feed/ 0 http://alwyncosgrove.com/2010/07/total-football-training/ http://alwyncosgrove.com/2010/07/total-football-training/#comments Tue, 20 Jul 2010 08:35:26 +0000 admin http://alwyncosgrove.com/?p=994

This total football training program was designed by Duane Carlisle, Head Strength and Conditioning Coach of the San Francisco 49ers and, quite frankly, there is no other speed, strength and conditioning program for football that you could even compare it to.

=> Total Football Training

I’ve known Duane for years, (we’re on the Perforn Better tour together) and earlier this year he came down to our gym, Results Fitness to exchange training ideas. Duane is always learning and improving and this program reflects the very latest in his training arsenal.

It truly is a revolutionary program and one that *every* football coach, trainer and/or parent of football players should have (if you’re interested in faster, stronger, more explosive players).

Like any comprehensive athletic development program, it covers football specific speed (linear and  multidirectional), strength, power, flexibility and conditioning in great detail.

That alone makes it King of the Hill in terms of football specific training programs. But that’s not what changes the game…

Coach Carlisle built the entire series around an 8 week off season training program. The DVDs and the manual work off each other so you don’t have to think about what to do. All the workouts, for every single set, rep, drill and exercise are laid out for you.

All you do is open the manual and look at Day 1 Workout 1. Put in the DVD and you’ll see that everything you want to do for Day 1, Workout 1 is demonstrated on the DVD.

This is how the program works for *everything*, soup to nuts. Day 1, Week 1 to Day 4, Week 8. So you don’t have to piece together what to do and when.

And that means you don’t have to become a strength and conditioning expert or sacrifice time you normally spend on offense/defense/special teams trying to figure out what speed workout to do or what lifts, sets and reps you need for the weight room.

Because it’s already done.

But don’t be scared off by the ‘offseason’ structure.

You can run the bulk of the program while you’re inseason because your players need to continue to improve their speed, strength and specific endurance throughout the season, not just during the summer.

It’s as much a guide as it is a specific program.

Of course, there’s a lot more in the program than the workouts and drills on video.

So, look, I’ll end on this note:

If you’re involved in coaching football and/or football players, Duane Carlisle’s Total Football Training program is a no-brainer. I highly recommend you invest in this program.

Check it out => Total Football Training

–
Alwyn
PS – Even though I think it should be called hand-egg – this is a great resource!
Check out the seven minute preview of the DVD series HERE

Ok – maybe that’s not true ….

He WILL be discussing how to best physically develop explosive, powerful, injury-resistant football players – from a guy at the very top level of the sport.

Check it out – HERE

Tonight (Monday 19th July) 8:30pm EST/5:30 PM Pacific.

–
AC

Chad Waterbury: For the last 15 years as a trainer I’d say that 95% of my clients all wanted to lose fat. It’s funny because people often associate me with training methods that are solely intended to build size and strength. In reality, when it comes to programming for fat loss, I have a lot of experience.

But as that saying goes, “Experience is the name everyone gives to their mistakes.” Even though I’ve spent a decade and a half experimenting with fat loss protocols, I’ve made many mistakes along the way.

My first mistake was having people do long-duration, low-intensity cardio. Sure, it helped people lose some weight, but a lot of it was muscle. It also wreaked havoc on their hormones and joints. The adrenals get overworked, cortisol pours out, and stubborn body fat never goes away due to an imbalance of hormones. Their hips, knees, and ankles get inflamed and this, in turn, reduces the amount of time and energy they can devote to enhancing their athleticism – a key to burning fat fast.

Second, I dropped too many calories out of their diet, too fast. When you eat less food you end up giving your metabolism fewer of the key nutrients it needs to stay running strong. This causes your catabolic hormones to escalate, while the good hormones that enhance fat burning, recovery, and motivation plummet.

My third mistake was having clients do high-rep weight training to failure. Training to failure is difficult to recover from, even when you have a surplus of calories. But when you combine it with long-duration cardio and a low calorie diet you’ve got yourself the perfect formula for bringing a person’s metabolism to a screeching halt. It’s simply too much stress for the body to handle at once.

These are the problems I faced during my first few years as a trainer.

AC: So what changes did you make to overcome those obstacles?

Chad Waterbury: First, I started experimenting with short, intense cardio sessions because it was around the time that Tabata’s paradigm-shifting research came out. His research showed that we need to focus less on the metabolic changes that occur during a workout and think more about what’s happening after you stop training.

Low intensity cardio only burns calories while you’re doing it. High intensity cardio, on the other hand, keeps burning calories for many hours after you stop training. Put another way: an hour run has a minimal impact on your metabolism but it’s very hard on your joints. An intelligently designed high intensity cardio session is very stimulating to your metabolism while being relatively easy on your joints.

Second, I started delving deeply into nutrition and the impact it has on your metabolism and hormonal profile. Put simply, when the goal is fat loss you should choose foods that are high in nutrients but low in calories. You won’t lose fat unless you give your body fewer calories than it needs, there’s no way around that. But in order to keep your metabolism from shutting down you must give it the nutrients it needs to stay elevated.

Third, I switched my strength training parameters around so people were lifting to maximize muscle fiber recruitment. This is an important step that people generally miss out on. When you increase muscle fiber recruitment you’ll increase the metabolic cost of the workout, and that’s essential for burning fat. Another change I made was with body weight exercise pairings performed at top speed without rest. This turned out to be very effective for burning calories and fat while maintaining a person’s strength.

AC: That’s a good overview. Can you give us some specific examples of what we should be doing to burn fat?

Chad Waterbury: Alwyn, we’ve shared many discussions over the components that make up an effective workout for burning fat. The bottom line is that you must create the largest metabolic cost possible in order to keep your metabolism revved up long after you leave the gym.

I’ll take you through an example of my style of fat loss training. First, start each workout with a few minutes of rope jumping to stimulate blood flow and prepare the joints for the workout. Then do a few mobility exercises or some foam rolling to mobilize your stiffest joints. Now you’re ready to train.

A typical fat loss workout doesn’t start with a treadmill jog or anything like that. Instead, I have my clients do a circuit of, say, split jacks, jumping jacks and burpees performed at top speed for multiple rounds with minimal rest.

Next, perform a full-body strength circuit with a load that’s heavy enough to stimulate all your muscle fibers, without making deep inroads into recovery. Accelerate all lifts, keep the rest periods to a minimum, and choose an upper body pull, an upper body push, a lower body exercise, and a core exercise to complete the circuit.

After that, I use unique combo exercises that can consist of as many as six different exercises in one. Or I’ll use an exercise pairing such as a kettlebell swing and push-up, performed at top speed, with minimal rest. Then I finish up with some stretches for the ankle, hip, and shoulder joints.

With regard to nutrition, the solution is as simple as replacing low-quality carbs such as bread, pasta and potatoes with nutrient-dense foods such as berries and vegetables. Then, add enough fish oil into your diet to get the results you’re after.

The second step is to feed your body amino acids and glucose at strategic times around your workouts to stave off fatigue and improve recovery. Branched-chain amino acids, for example, are very stimulating to your metabolism when you take enough of them at the right times. I have my clients take a certain dosage, based on body weight, before and after training along with a simple post-workout recovery feeding that doesn’t require any esoteric supplements.

AC: You’ve got a new program out, Body of F.I.R.E. Tell us a little bit about it. What makes it so unique?

Chad Waterbury: There are three keys to losing fat, and keeping it off. First, follow a diet that will put your body in fat-burning mode. Second, you must understand what motivates you to get in shape, and never lose site of it. Third, your training program must generate the largest metabolic cost possible.

In my experience, the best way to burn fat and become more athletic is with Full-body, Intense, Resistance Exercise, hence the acronym F.I.R.E. I’ve experimented with every type of programming imaginable, and nothing works better. The coolest part of my system is that it works just as well for professional athletes as it does for non-athletes who just want to look better on the beach. Men and women have both experienced incredible results on the program. With each workout I give a thorough description of how to modify the workouts or exercises, based on a person’s fitness level.

I’ll use the kettlebell swing and push-up pairing that I mentioned before as an example. A female might perform all the push-ups with her knees down, whereas an athlete can do clap push-ups, instead of regular push-ups, to make it more challenging. Or you can rest more, or less, depending on your fitness.

Furthermore, the progression plan is unlike any other. Instead of just adding weight, I use multiple progression methods in a systematic way to ensure that your body will keep getting better, week after week. One of the reasons why people stop getting results on a training program is because there isn’t a progression plan in place, or it’s a progression plan that won’t make your body burn more fat.

My client, Jon, lost over 40 pounds of fat on the program. Sure, he got a tan, shaved, and lost his shoes, but I think the rest speaks for itself.

I put Ralek Gracie on the program for his recent win over the legendary Sakuraba. He didn’t need to lose a lot of fat, but he had to get stronger, faster, and more explosive. He said the Body of F.I.R.E. program quickly got him in the best shape of his life.

I’ve also had outstanding results with females who did the program. My client Danielle lost five pounds in the first week. Another client Molly, a 44 year-old actress, used the program to get in shape for a movie role where she plays Reese Witherspoon’s softball coach.

It was my goal to make a program that give anyone great results, that’s why I spent so much time tweaking the program so people can easily modify the workouts to his or her own level of fitness.

It’s mid-summer now, so this is the perfect time to change your body for good. If you get started right away, you’ll have your best, leanest body by Labor Day!

–

Alwyn
PS – You can pick up Chad’s fat loss program – HERE

Since that day, we’ve hung out quite regularly, and exchanged training ideas and things we were seeing with different clients. Chad become known as the “Huge in a Hurry” guy (because of his Rodale book) or a guy who wrote for bodybuilders (because of his website work)

But that didn’t really describe who Chad was really working with most of the time. Whenever we’d meet up he had usually just finished training an MMA competitor or a celebrity. So a lot of the training was very different than he was writing about. The celebrities all wanted to get lean, and the MMA guys all needed to get strong and conditioned for sure, but they also had to keep their weight under control.

But the big similarity? They all need to be in great shape on a certain day. It’s ALWAYS against the clock.

It was about six months ago I asked him “Why don’t you write about fat loss? I mean that’s what you do every day with your clients”
He replied “yeah I’m working on it”. I thought it was a polite way of ignoring my suggestion.

But then – just after the USA-England World Cup game had finished (he knows better than to interrupt me when I’m watching football), Chad showed me his newest program – Body of FIRE where he presents a full twelve week fat loss program, including strength training workouts, metabolic training and nutrition.

The cool part is that it’s a more advanced method of the program he used to get a certain MTV “reality celebrity” to get ready for a Playboy photo shoot but it doesn’t require hours and hours per day of training. In fact most of the workouts can be done in 45 mins or less, with only your bodyweight, and a dumbbell or kettlebell.

This is the first time that Chad has published something so in-depth. He breaks the whole program down in this video:

=> Body of FIRE

If you want to go behind the scenes, and see what Chad Waterbury actually DOES with real clients when he’s in a time crunched situation – you need to check it out.

–
Alwyn

PS – Go here and check it out: Body of FIRE

As Anthony Robbins would say – this is not to impress you – but to impress upon you that we are doing things right. As I often say – I am just a kid from a small town in Scotland that did a few things right….
One of those things, and probably what we are known for, is our fat loss programs.

In April of this year, we’ll be running a two-day, no-holds-barred, everything revealed program design seminar – pulling back the curtain to reveal everything we do at Results Fitness to design and implement the best programs on the planet.

We get better results in less time than any of our competition.

And now we’re sharing that…

Results Fitness Fat Loss Seminar

When: September 24th and 25th (Fri and Sat)
Where: Valencia, CA

What will be covered?

• The truth about fat loss
• Assessments for fat loss programming
• Designing resistance training programs for fat loss
• Designing metabolic training programs for fat loss
• Psychology of weight loss coaching
• Nutrition strategies for fat loss
• Business and marketing strategies for your fat loss program – grow your business while shrinking your clientele!!

And plenty of time for Q&A, and case studies!

Spaces are limited (those of you who have been to our events before know this is not hype).

Click here to sign up

–
AC

If you weren’t there, make sure you get to the last summit of 2010-  Long Beach, CA.  The PB team are quite honestly the single best educational events in the fitness profession right now.

The non-presentation highlights for me include watching the USA-Ghana game with Lee Burton, Bill Hartman, Mike Robertson and Rachel in downtown Chicago and then having to race back to McCormick place for a panel Q&A, just after the USA had lost (with a cab driver from Ghana!). And Sunday morning was crazy -Watching Germany – England in the hotel bar and relaying the scores to my friend Mark Verstegen (responsible for the fitness prep for the German team), who was presenting next door!!

As promised here is the workout that I taught at the hands-on session on Friday morning. This is based on the actual semi-private sessions we do at Results Fitness

Warm-up (15 mins)

Forward and back jumps paired with walking knee hugs
Side to side jumps paired with lateral lunge w/ crossover lunge
Jumping jacks paired with walking lunge w/ overhead reach
Forward and back hops paired with walking leg swings
Lateral hops paired with pivoting squats (various foot positions)
Reactive sprints (chaos style – direction change)