A mistake I see a lot of trainees (and coaches) make is not understanding the difference between training – which has a goal of creating an adaptation, an improvement – and DEMONSTRATION.

As a coach, I don’t need to see maximum speed, all sets taken to failure or max effort one rep max attempts in every training session to know that my athlete is improving. In fact, I often program sessions that are VERY sub max.

Early 2017 I was programming for one of my staff and he asked me why I was having him run so slow, when he could run faster. I told him that I knew he could run faster. I wasn’t asking for him to demonstrate that to me, we were seeking a training stimulus. Credit to him, he trusted the process and we hit our goal.

It’s not necessary to run flat out in order to get faster, or run till you drop to develop endurance. That’s not how physiology works.

Seek adaptation, not demonstration.

A cheat code in video games allows you play with an unfair advantage.

We don’t allow children to compete against adults in sport.

We don’t allow females to compete directly with males.

In strength sports and combat sports we have weight classes with the assumption that the bigger athlete is stronger than the smaller one.

In short – we don’t allow a 120lb 16 year old girl to compete against a 180lb 24 year old male.

It wouldn’t be fair. It wouldn’t be fair because of the strength advantage.

Yet when athletes compete against other athletes of the same age, sex and weight, we think it’s fair.

So being strong as you can possibly be, is legal. But still provides an unfair advantage. It’s a cheat code.

Cheat! Get Strong!

What it’s like to be reborn
By Vickie Girard

We cancer patients receive a unique gift. Yes, we know what it’s like to come too close to death, but we also know what it’s like to be reborn. I remember vividly the day I stepped outside the hospital -released at last from weeks of undergoing a bone marrow transplant. Oh, if that wonderful rush of the senses could be bottled, it would be worth a thousand times its weight in gold.

It was a beautiful summer day, but beautiful is inadequate. The colors that day were turned up, as if I had been seeing with poor reception before. The scents in the air were almost overpowering. I could smell fresh-cut grass, growing flowers, traffic, food – I could smell the time of day. Morning smells different than evening or midday.

Continue reading

As Bob Dylan once said – “The Times They Are A Changin’ ”

So for right now at least – I’m no longer here – I’m over here:
https://www.facebook.com/groups/AlwynCosgrovePrivateGroup/

Come join us for live video, webinars, articles and Q&A.

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AC

I’ve been getting a lot of inquiries from trainers right now about business coaching. I think probably because we just finished our last event so the “buzz” is definitely there from the attendees.

Honestly, though, it’s been a lot of “tire kickers” who are never going to invest in anything to solve their issues and get to a higher level of business.

But if that doesn’t describe you, I might be able to help.

As a reminder (bonus tip – never assume people know your background):

*I’ve been involved in training people for 30 years (started teaching Taekwon-Do in 1986)

*Have operated a gym for 17 years (And expanded 3 times) — BTW – 5 of those 17 years where when I was battling cancer and couldn’t be at the gym. Yet still the gym grew. So I’m not going to accept too many excuses as to why you “can’t” 🙂

*Have 22 staff working under me, and 300 members

*Work with over 80 gyms worldwide on their businesses

*Written/co-written 10 best selling fitness books, including 5 in the New Rules Of Lifting Series, and last years hit book STRONG!

* Former columnist/contributor to Mens Health, Mens Fitness, T-Nation and too many other publications to mention.

*Consultant to Nike

*Presenter on the MF Athletic/Perform Better tour for over 10 years.

*Currently invest $80K per year into my own education to stay at the front of my field.

If that sounds like I might be able to help you with your fitness business, and you’d like to work with me directly, and you’re serious and prepared to do the work – then fill out this application and we’ll set up a phone call and see if you’re a good fit.

==>https://resultsfitnessu.wufoo.com/forms/vip-platinum-level-coaching-application/

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AC