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EVOLUTION OF PERSONAL TRAININGTested Methods to Transform Your Fitness Training Business
If you are a trainer or coach in this field – ask yourself if your business practice is the same as it was last year, or two or three years ago. Ask yourself if your programming has evolved to meet the demand’s of today’s consumer. If you haven’t changed your model radically – you will be left behind in today’s economy.
The only constant in today’s business world is that everything is changing.
Your marketing has to be different. Your sales script has to be different. The services you offer have to be different. The actual workouts you put clients through have to be different (today’s client is physically different and has different goals from even ten years ago).
It’s time to evolve and reinvent.
This year for Perform Better I presented on the Evolution of the Fitness Profession – “tested Methods to Transform your Personal Training Business – and shared proven strategies that will allow your business to evolve and grow. This was my highest rated and attended talk ever.
We’ve just released a DVD of my presentation from the 2009 Perform Better tour.
This seminar covered strategies to completely evolve your training business and literally make you bulletproof in the current economy (and as usual with me – it’s all battle tested – we’re on track to have our best year ever in the gym). Businesses need to evolve and change. You literally need to reinvent your entire business identity every 3-5 years or you’ll be left behind.
We cover:
- Understand that business is a system: If you don’t have a system in place you are winging it. Business is too important for improv.
- Understand the mindset of the client: “If you can see john smith through John smith’s eyes, you can sell John Smith what John Smith buys”
- Repositioning yourself in today’s market : being a one-on-one clipboard holding, rep counter just won’t work in the new economy
- Semi Private Training / Group Training: how to implement different offerings and still maintain a high quality of programming
- Fitness Programming for the 21st Century: today’s clients have changed, their goals have changed and their demands have changed. We need to change the very product we are offering.
Bottom line: We need to RADICALLY change our business because our customers and prospects behaviors and psychology are changing.
You can pick up a copy of the DVD here => Evolution of Personal Training
If it weren’t for dead guys, we’d probably never have started doing crunches. That’s because for years, much of our knowledge of the way muscles work was based on the study of human cadavers. By looking at the anatomy of corpses, modern scientists figured that the function of our abdominal muscles must be to flex the spine. Which is exactly what you do when you perform a crunch, a situp, or any other move that requires you to round your lower back. As a result, these exercises were popularized as the best way to work your abs.
But the reality is that your abs have a more critical function than flexing your spine: Their main job is to stabilize it. In fact, your midsection muscles are the reason your torso stays upright instead of falling forward due to gravity. So your abs and lower back actually prevent your spine from flexing.
The upshot is that if you want better results from your core workout, you need to train your abs for stability.
The future of abdominal training is a focus on dynamic stabilization – not movement.
Our new DVD – Ultimate Core Training – 21st Century Torso Training is now available.
This DVD contains a multitude of exercises and progressions and non-traditional core training.
Pick it up here => Ultimate Core
21ST CENTURY FITNESS PROGRAMMING
New DVD – filmed live in Chicago 2008 at the Perform Better Seminar.
The fitness profession has changed rapidly in the last few years. Current programming cannot be the same as we used in the past. As our client’s lives and needs have evolved, and we have learned more about human physiology – our fitness programming similarly needs to evolve.
This DVD is a perfect companion to our program design manual and will revolutionize your training programs – providing a complete solution for today’s client.
AVAILABLE NOW for $49.99 – click here to purchase
| NEW!!! BODYWEIGHT TRAINING – THE COMPLETE DVD! | ||
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No Gym? No Equipment? No Problem!! This DVD covers ALL the exercises you would need to get in killer condition, without the use of any dumbbells or barbells!
Available NOW for only $34.99 |
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| The New Rules Of Lifting: Six Basic Moves For Maximum Muscle | ||
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Now available:
A fitness guru and a strength-training expert boil down the most recent findings on weight lifting and fitness to create a program of workouts that focus on the six “real-life” movements at which the body naturally excels. A revolutionary method of weight lifting using today’s science for maximum results. In “The New Rules of Lifting,” fitness guru Lou Schuler and strength-training expert Alwyn Cosgrove boil down the most recent findings on weight lifting and fitness to create a program of workouts that focuses on the movements at which the body naturally excels. These six “real-life” movements-squat, bend, lunge, push, pull, and twist-compose three complete programs for three distinct goals: fat loss, muscle gain, and strength improvement. |
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| The New Rules of Lifting for Women: Lift Like a Man, Look Like a Goddess | ||
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Now available:
Finally, a weight-training book that doesnt treat women like weaklings. This book is for the woman whos ready to throw down the Barbie weights and start a strength and conditioning program that will give her the body she wants. Illustrated. Finally, a weight-training book that doesnat treat women like weaklings A nutrition plan is another key feature of the book. To gain strength you have to feed muscle, and nutritionist Cassandra Forsythe has designed a regimen to achieve this goal. She strongly recommends small, frequent meals and offers meal plans, along with fifty recipes, to satisfy womenas special needs through breakfast, lunch, dinner, and snacks. The New Rules of Lifting for Women will become thestandard for smart women who take their fitness goals seriously. |
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Click Here for More Information
| The Female Body Breakthrough: The Revolutionary Strength-Training Plan for Losing Fat and Getting the Body You Want | |
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| NEW!!!! Metabolic Acceleration Training DVD | ||
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After presenting this topic as a practical session around the country on the Perform Better tour in 2007 – we have released the information and workouts on this DVD. This will help you identify how to use strength training exercises and implements to create a strength, cardiovascular and metabolic training effect simultaneously.
This DVD includes:
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| Fat Loss University – The Science of Fat Loss: $79 | ||
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Contains the science behind fat metabolism and effective fat loss programming. Also examines and destroys the myths that surround fat loss and shows exactly how to create a fast, effective fat loss training program (and therefore a profitable business). This home study guide contains the entire system and science that the Afterburn program is based upon, complete with full references.
Discover:
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| Real World Fat Loss Seminar | ||
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Recorded at the Perform Better Summit in Rhode Island in June 2007 – this is the most up-to-date version of the Real World Fat Loss Seminar available.
The DVD was finalized last week and is now available for order. This is the first new product we have released in 2007! |
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| 55 Fitness Business Strategies for Success | ||
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This book will give you an insight into how we run Results Fitness, voted one of America’s top 30 gyms by Men’s Health magazine.
“I got the book a couple days ago…last night I sat down and read it cover to cover. It’s an absolute gem! Gets straight to the point!! You have obviously put a ton of time learning/studying the business side of things and your expertise shows. I really appreciate all the help you’ve given me over the years…and thanks again for the book.” “I just finished the new book. Great guide! Seriously, you two are making it so much easier for people to succeed, achieve results faster and feel less frustrations” –Rob Pilger |
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