What are the top 2-3 mistakes most gym/business owners make in their first year of business?
1) Not understanding business.
Many of the people who open gyms are extremely passionate about fitness, about helping people and about the benefits of living a healthy lifestyle. They continue to pursue an education in fitness but what they don’t realize is that deciding to open your own gym you are now a business owner.
You must learn new skills to run a successful business including marketing, sales, leadership, budgeting, business plans and management. Sets and reps and new exercises won’t cut it.