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Our new business book – “55 Fitness Business Strategies for
Success” launched in January 2009 at the Perform Better Seminar in Los Angeles.
We only had 50 copies available — and we sold out.
Pick it up here => 55 Fitness Business Strategies
Here is an excerpt from the book:
Strategy 31
Have a separate program design department
Every program needs to be designed according to the same systematized
philosophy.
You shouldn’t have one trainer who does functional training with her clients,
and another trainer who does Olympic lifts and another trainer who does all
power lifting or bodybuilding.
Decide on one philosophy and create a system to design all of the programs
through that philosophy so every trainer is using a program that follows the
same philosophy.
Every client should get the best that you have to offer- you decide what that
is.
Initially as the owner, you may be designing all of the programs and as you
hire trainers, you will design the programs that they will implement. You
should have a standard evaluation that any of your trainers can take them
through and then they turn this evaluation into the Program designer. We use
The Functional Movement Screen developed by Gray Cook, along with a health
history, goal assessment, range of motion test and flexibility test. This
evaluation can be easily taught to a new fitness coach. The program designer
should work off of a template – The key is to have a system.
Benefits:
* Allows you to hire trainers who may not know how to write a good program
initially. Remember in the staffing chapter when we discussed hiring the people
with the lowest skill? This is exactly what we are talking about. Hire someone
who loves fitness, has good training skills and a great personality but may not
know how to periodize a 16 week program to get 20-30 pounds of body fat off of
somebody safely and effectively. Leave that to the Program Design Team.
* Again you have a business because what you do with your clients is
successful- why would you want your clients to do anything different from what
you would do with them?
* It creates a great environment for teamwork. The client knows they have
someone writing their program and someone teaching it to them. They have a
whole team working to get them the best results possible.
* If a trainer leaves or a program designer leaves, the client is not affected.
Someone else takes over the same system and the client’s training does not miss
a beat.
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Pick up the newest book here => 55 Fitness Business Strategies
This book will give you an insight into how we run Results Fitness, voted one
of America’s top 30 gyms by Men’s Health magazine.
“I got the book a couple days ago…last night I sat
down and read it cover to cover. It’s an absolute gem!
Gets straight to the point!! You have obviously put a ton of time
learning/studying the business side of things and your expertise shows. I
really appreciate all the help you’ve given me over the years…and thanks
again for the book.”
-Joe DeFranco
DeFranco’s Training Systems
“I just finished the new book. Great guide!
Seriously, you two are making it so much easier for people to succeed, achieve
results faster and feel less frustrations”
–Rob Pilger
Old Skool Fight Sports and Fitness Academy
